If you've just launched your business, chances are you've come to the following realization: You've got to land some new clients fast--or else! I've been there. And I've discovered some secrets to landing business in ways that are free, fast and downright fun! First, set your attitude toward success by doing three things: - Be bold. Don't take anyone's advice about not doing something that will make people pay attention to you (as long as it's legal, of course).
- Be creative. Startup time is your most creative. In fact, when business owners who've been around awhile ask me what they can do to add new zest to their businesses, I ask them to tell me what they did when they first launched?and do it again.
- Give up your fears, doubts and insecurities. You'll love yourself better when you do!
Next, take action: - Make a website that gives you credibility your prospects will appreciate. For tips, visit my website at www.websitecopywriters.com.
- Dash off to a quick printer for fast business cards. Don't worry about making something perfect.
- Unless you're hiding from the law, add your photograph to your business card. It tells prospects you're for real. Have a professional photographer take your photo, because you need to look your best.
- Create a verbal "30-second commercial" that says something powerful about your business. As an example, here's mine: "I'm Pete Silver, and I'm in the business of helping small businesses get new clients fast without blowing lots of money on unnecessary expenses. As a former journalist, I know how to use free publicity in the media for my clients, and I write websites and other materials that persuade prospects to BUY. My website is MarketYourBusiness.com."
- Distribute your card everywhere you can: bulletin boards at supermarkets, universities, public libraries and anywhere else people congregate who possibly could be your clients.
- Contact local groups and offer to give a free 20-minute informative speech, and guarantee them you won't try to sell your service or product--and stick to it. Merely by not selling, your audience will be interested in getting your card, and using the next technique I will give you, you'll get their names for follow-up.
- Tell members of your audience that you're going to have a free drawing. They should all put their business cards in a box, and you'll draw the winning card. If they don't have business cards, they can write down their names, e-mail addresses and phone numbers on a blank card you supply, and then the drawing takes place. It could be something you normally sell. If that's not possible, offer a bookstore gift card.
- Practice the art of "give a card, get a card" with everyone you meet--except double your odds. First, ask them for two cards and say that if you run into a prospect for their service, you'll give out the extra card for them. Then offer them three of your own cards and explain that since you're a startup, you'd appreciate the same favor in return!
- Read your local newspaper and see who writes about new businesses. Write up as complete a backgrounder as possible about your business and deliver it to that person--along with your photograph. When it appears in the newspaper, quickly reprint it to distribute as a flier everywhere you can.
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Author website: www.marketyourbusiness.com.
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